Research - Media Language

Business woman 

Black and white colour code - sophisticated, chic, not tacky
sleek, smart clothes connotes a sense of professionalism
glaring eyes and neutral facial expression - sense of seriousness and professionalism
low-ish angle establishes their power
Plain background so as not to disrupt the focus on the central businesswoman
Formal font, not tacky whatsoever

Self improvement/ Self care

Britains best selling 'mindful' living magazine

- 'Harness your power' - motivational, empowering

- Main coverline anchored by elated facial expressions

- 'be fit for life' implies themes of health and self care

- Simplistic photo - almost candid-like - supposed to give off an 'unmediated' impression, showing women in their everyday form.

- strapline 'be stronger, wiser, happier' - all words of self improvement

- 'mates' informal address emphasises the sense of personal identity they want to establish

- 'seize the day' ultimately about living in the moment, always being grateful for what you have even whilst striving for more.

- convention: roughly 5 coverlines

- close up - sense of intimacy

Content of my Magazine

Alpha will be focused on self improvement in all aspects of life, with a balanced focus on careers and self-care (mixing Forbes and psychologies in order to breed a strong tone of female empowerment). It will seamlessly incorporate the 'friendly' nature of psychologies whilst also providing the sense of direction and instruction elicited in Forbes

- heavy focus on different yet equally important ways to be successful
- women as managers or women as sports professionals - it's all achievable
- important to detail the stories of women in their jobs - how did they get there? what made them want to choose that career path? ensure there is a tone regarding the 'simplicity' or achievability of getting into that position - this magazine should motivate.
- aspirers
- sportswoman training
- lockdown halted careers
- business woman is the CEO / director of a mechanical engineering company, not a typical make up company
- don't just worry about future, live in the moment, tips to calm down / meditation
- never too late for uni - older women who went to uni
- growing a small business
- how to network

- self improvement

- being a generalist in a world of specialists

- book recs

- productivity tips

- mindfulness tips?


Coverlines
- are women the world's most valuable resource?
- changing the game - enigma
- #findyourpurpose
- 'be your own boss' - main coverline anchoring main image
- mums in medicine