Research - Industry

17th March


Started researching the magazine industry

Bauer website - Grazia

- German multi-media conglomerate
- range of magazine audiences

Hearst website - Cosmopolitan, Harper's Bazaar, Marie Claire, Elle

- American mass media and business information conglomerate
- range of magazine audiences
- quarter of the UK's population
- 20 million digital users
- circulate 2.1 million monthly

- utilises snapchat, twitter and apps to reach a younger audience (elle and cosmopolitan).
- 30% of their audience access elle through their phones

Conde Nast - Vanity fair, Vogue
- global mass media company
- extremely high end magazines - aspirational

They all have a wide range of magazine genres, therefore I knew my choices were not limited.

Random Findings about the industry

Print is slowly dying out, it is important to have an online presence / strong converging platforms e.g. use hashtags in front cover for convergence. - https://journal.businesstoday.org/bt-online/2018/the-future-of-the-magazine-industry

High end magazines from these major publishers generally cost at least £6, and since my magazine will be sophisticated and informative, I will most likely place it around this cost.

Ideas stemming from research

It could be interesting to do a cross-over between a fashion magazine and business magazine. Aspirational and inspirational. Secrets to becoming a stylish business woman.

23rd March

realised that one genre may be too one dimensional, i could use this idea and incorporate it with other women at a similar age in a different occupation also being successful, so as not to imply that the only way to be successful is to be a business woman - as this may make audiences who are unable to do so feel unimportant and unsuccessful.

It could be interesting to look into health magazines and see how women around 30 are able to keep fit yet still be a mother etc, as there is a huge gap in the market for aspirational yet still achievable magazines.